Audience Analysis Communications Planning Matrix
$24.99
The following document helps you to structure every communication plan’s activities and messages according to your audiences. It ensures you have a detailed stakeholder impact reference based on having gathered details from those who know: your organization’s relationship managers, subject matter experts and leaders. You gather this information once and you have a tool that is your secure reference for the entire timeline of your communications campaign’s rollout. Every communication will be cross-checked and filtered to ensure you say what needs to be said for every audience and avoid saying what could ignite negative perceptions and reactions within your organization and within the marketplace.
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Description
Audiences are segmented as deep as we can go within the macro categories of employees, shareholders, customers, media, and the communities in which your organization operates. This level of planning ensure your initiatives will be accepted and supported and you will retain strong relationships with all parties.
This template guides you in defining internal and external audiences, and gathering your organization’s knowledge about each audience based on input from your global leaders and teams as well as based on research and feedback gathering activities. This planning tool then serves at your primary references as you plan strategic messages and tactical outreach efforts. It enables you to ensure you plan messages and outreach actions that address the concerns of every audience.
You can’t tell employees you are investing in them without putting fear in shareholders about dilution of margins. You can’t tell shareholders that you are driving up margins without alienating customers. And you can’t tell customers you are improving products and services without putting pressure on employees. And you can’t sell the benefits of growth and expansion to customers, shareholders and employees without the risk of backlash from the community.
You need a communications planning matrix to ensure what you say is the right message and the right time for all your audiences.
Be sure to watch the explainer video for this download as your easy button to get started: Corporate Communications Audience Analysis Matrix Template #102 BizDecoder.com Template Explainer
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